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Practical guides for brand owners whose name is being used in other people's Google ads: how to see it, how to stop it, and what the rules are.
- Who is bidding on my brand? How to find outWhy you don't see the ads yourself, five ways to check, and a free check from any US city.
- How to stop competitors bidding on your brand nameThe playbook in order: affiliates, direct requests, Google complaints, your own brand campaign.
- Is it legal for competitors to bid on your brand name?Keyword bidding vs. your name in the ad, what US courts have said, and how Google's rules differ.
- Google Ads trademark complaint: step by stepWhat a complaint can and can't stop, what to prepare, each step, and the exceptions.
- Brand bidding cease and desist letter templateThree copy-and-paste letters: friendly, firm, and for your own affiliates.
- Affiliates bidding on my brand: how to find and stop themSpot it, identify the partner, stop it, and the policy to put in your affiliate terms.
- Should I bid on my own brand name?When a brand campaign pays off, when it doesn't, and how to test it.
- Why are my brand keyword CPCs going up?Six causes, how to find yours in Google Ads, and how to bring brand CPCs down.
- Why does a competitor's ad show above my website?Why it happens when you rank first, whether it's allowed, and how to get back on top.
- How to see competitor ads in another cityFour ways to see the results page from somewhere else, and which you can trust.
- What is brand hijacking in Google Ads?The forms it takes, what it costs, and how to detect and stop it.
- Brand bidding vs. trademark biddingWhat each term means and why the difference matters.
- Brand bidding cost calculatorEstimate the customers, revenue and ad spend competitors on your name cost you.